WUBE-FM (Cincinnati’s New Country … B-105)

 learned Friday, 2021年10月15日, via a phone call from Tri-State native and Country Music star Carly Pearce that it has won its sixth 

Country Music Association Large Market Station of the Year award.

 The station previously won in 1998, 2009, 2012, 2016 and 2018.

Here is footage of Carly’s phone call to The Big Dave Show:

B-105’s afternoon host, Jesse Tack, was nominated as a finalist for Large Market Personality of the Year.

Touted as “Country Music’s Biggest Night,” the 55th Annual CMA 奖 Show will be broadcast live from Nashville on 

The CMA Broadcast 奖 are among the most prestigious awards given out in the field of Country 广播. The judging process involves more than 40 distinguished broadcasting professionals, who represent all market sizes and regions of the United States.

Judging was based on the overall sound of the station and show; community participation; ratings; participation in local and national country events and organizations; and awards or accolades received during the eligibility period.

“The entire WUBE staff is very humbled and honored with this award,” said 

Mike Fredrick, Vice President / Market Manager of Hubbard Cincinnati

.  “Our goal every day of the year is to entertain our listeners. This is wonderful recognition for everyone’s hard work!”

“This award is testament to the hard work the staff puts in every day,” said 

Patti Marshall, Hubbard Cincinnati Operations Manager

. “It’s such an honor to work with this award winning team!”

“It’s a tremendous honor to be recognized for this award from the Country Music Association,” said 

WUBE荣获第六届CMA大奖

It’s hard to believe the end of summer is in sight. Pumpkin spice and back to school will soon replace lazy pool days, cookouts, summer camp, and let’s not forget ice cream. Ohhh, the ice cream…

We were over here daydreaming about black raspberry chip vs. chocolate (verdict: have a scoop of both 😋), and that led us to highlight an iconic Cincinnati ice cream company. We don’t have to tell you endorsements can be a highly successful marketing strategy. But when the endorser and the client work together with a mutual respect for their brands, great things happen.

 have worked together over the years with creative solutions to help each other’s brands. Graeter’s wants to promote a new flavor? Big Dave’s got their back. Big Dave wants to provide a fun and educational virtual field trip for children during the pandemic? Graeter’s was his first stop. It’s a perfect pairing that goes together like hot fudge on a sundae.

 whose favorite Graeter’s flavor is strawberry, is a General Sales Manager for Hubbard Cincinnati. She’d love to give you the inside scoop on endorsements and how they can help grow your business. 达到 her at 

好的伙伴关系会带来双倍的成功

It’s a noisy world for consumers. From endless social media feeds to bursting inboxes, digital platforms are overflowing with organic and paid media. It’s a crowded space for companies—and full service online marketing agencies—vying to convert prospects into valuable leads or customers.

That’s why your local digital marketing company knows that driving conversions takes more than one touchpoint, both on and offline. A successful multi-channel marketing approach may utilize seven (or more). Here’s why.

市场营销 expert Dr. Jeffrey Lant developed 

, which is also known as “drip fed marketing”. To penetrate a market, he believes you need to consistently reach a prospect at least seven times.

Consumers are flooded with messages on numerous devices and platforms. That’s why one advertisement or email created in-house or by a digital media marketing agency isn’t enough to drive conversions. Prospects need 

 before they’ll act upon your call to action.

达到ing prospective customers goes beyond even a robust email marketing strategy. You want to utilize a minimum of seven different types of interactions to boost your conversion rate.

 for one chief technology officer who finally enrolled in a professional development course after a series of touches that moved him from consideration to purchase.

The right mix of touches for your campaign depends on your goals and budget. A full service advertising agency or full service digital marketing group will recommend the radio and digital advertising tactics to reach your target audience.

, yet traditional types of advertising, like radio advertising, remain relevant and effective.

, even in a digital world. Thanks to smartphones, radio is more accessible and convenient than ever. 

 found that participants between ages 10 and 39 spent more time listening to the radio than streaming music each day.

The good news: it’s an effective marketing touchpoint! Consumers who hear a radio ad are 

 to search for that brand online than those that don’t. And if they hear it twice, that percentage jumps all the way up to 36%.

 is here to get you noticed with engaging marketing strategies on multiple channels. As an innovative media company, we leverage our award-winning radio and digital advertising to get you the seven touchpoints you need for a successful marketing campaign! Ready to jump into your next marketing campaign? 

提高转化率的7个营销触点

The 7 市场营销 Touches to Conversion

A lot of people think advertising is like writing a résumé.

(“Three convenient locations,” “Number one in sales by volume,” “Serving the area for three generations.”)

But the consumer will quickly grow tired of that and tune you out. If you really want to engage your audience, start with something relatable.

(“Did I remember to close the garage door?”)

Show them that you understand their situation.

(“If I go back to check I’ll be late for work.”)

Then offer a solution to make things better.

(“Our WiFi-enabled garage door opener can be operated from your smart phone.”)

A great copywriter can deliver this message directly or indirectly, using humor, interviews, urgency, storytelling, music, miniature dramas and more.

If done well, the audience will be anxious to hear more about you.

, approach it from the viewpoint of the consumer before handing them your resume.

Three Crucial Steps You Must Take Before Creating Your Next Advertisement

I’ve asked many clients who they want to reach with their 

 Most of them will say “everyone.” But what they really mean is “everyone I can get who would be interested in my product.” After all, you’re not going to sell a lawnmower to someone renting an apartment no matter how great the ad is. Zero in on that target audience, and you will have a better conversation with them. That will help you refine your message and create more effective advertising with 

2. Ask how your product or service meets the needs of that target audience.

It may be a solution to a problem or an enhancement to their daily experience. If you were in their situation, what would they want to know about you? Scan through those positive reviews, too.  Customer comments can often provide the best material for a commercial.

3. Finally, make it easy for them to contact you.

My primary medium is audio. Unless the client is 1-800-Flowers, I avoid phone numbers and addresses because they’re too difficult to remember. I prefer giving out a website, especially if it reinforces your company name. If your website is too cumbersome (“GlaucomaMedicalSolutions/plans-4-U.med”) consider getting a ‘vanity URL’ that’s easy to remember (“ClearMyVision.com”). Then use that to redirect people to your website.

From there, the creative process can begin. Whether the copywriter and producer choose a serious tone, humor, or other vehicle, the information above will start them out in the right direction.

Jim Blommel has been involved in writing, voicing or producing over 20,000 commercials.  He is an eight-time nominee and two-time winner of the 广播 广告 Bureau’s national Mercury Award.

制作有效谷歌广告的3个技巧

A Great Ad is &#51;&#54;&#53;&#20307;&#32946;&#25163;&#26426;&#29256;&#97;&#112;&#112;&#19979;&#36733; the Customer, Not Your Business

. Freddy has spent the last 8 years in Roanoke, Virginia, at K92 广播. A graduate of Liberty University in Lynchburg, Virginia, Freddy moved his way up the radio ladder at K92 from promotions to Imaging Director and on-air personality.

“I’m honored and excited to be a part of the winning team at Cincinnati’s Q102, and to work alongside Natalie Jones. Thank you to Patti Marshall, Mike Fredrick, and Hubbard Broadcasting for making me a part of the family!” said Freddy.

“I am so happy to add Freddy’s positive energy to the team. He and Natalie will make the afternoon drive home entertaining!” said 

Hubbard Cincinnati Vice President and Market Manager Mike Fredrick

 echoed the sentiments, “We’re very excited to bring Freddy’s authentic and upbeat personality to the Tri-State’s drive home. He and Natalie will be a great team!”

Freddy Mac and Natalie Jones will do their first show together Thursday, September 24, but listen for Freddy to visit all the Q102 DJs during their shows this week!

Q102下午新增内容!

COUNTRY RADIO DJ HALL OF FAMER SPANS SIX DECADES ON THE AIR

Cincinnati, OH – WUBE Midday Host, Duke Hamilton,

has announced he will retire after a near-50-year career in radio.

Thursday, July 2, will be his last day on the air

At the age of 18, on August 23, 1970, Duke began his radio journey at a country music station in Bowling Green, Mo.—50 miles across the state from his hometown in Josephville. To put it mildly, he caught the radio bug. After being drafted into the Army in 1971, he went on to work for the Armed Forces 广播 and Television Services in the Panama Canal Zone. While still serving our country, in 1973, Uncle Sam moved him to St. Louis where he worked for an adult contemporary radio station. From there, Duke got back into country radio for good with a two-year stint in Little Rock, Ark.

The Rock’s loss was The Queen City’s gain. 

 and has held a myriad of positions since, including on-air shifts in mornings, middays and afternoons. He has also held titles as Program Director and Music Director.

When asked about the changes he’s seen in the world of broadcasting, Duke is quick to note the technological advances not only in the medium, but in society as well. His time in radio has spanned vinyl records to digital playlists and telephones with a cord to a mobile device in everyone’s pocket. He has also seen the vast changes in the format of country radio. He started when Outlaw Country broke in and went on to experience shifts to the Urban Cowboy phase; the Garth and Shania 90s explosion phase; to today’s more contemporary phase. One of his biggest joys is being able to witness and be a part of countless country music artists’ rises to fame.

When a career carries through six decades, it’s impossible for Duke to list all the highlights he’s experienced—except for one that stands out the most. He was honored to be inducted into the Country Music DJ Hall of Fame in 2003.

“Cincinnati is a great radio town,” said Duke. “I could’ve moved on to bigger markets, but I loved it here too much to move. I’ve been very fortune to work for great management, and the fans have been absolutely the best. It’s just the right time to hang up the headphones.”

In his retirement, Duke plans to travel as well as catch up on all the chores awaiting him on the Falmouth farm he has owned with his wife, Barbara, since 1981.

“Duke is a true country gentleman,” said 

. “The longevity of his career is a true reflection of his character.  I worked with Duke for almost two decades and never saw Duke have a bad day. The way he always treated his listeners and coworkers reflect the kindness and goodness in his heart.  Enjoy your well-deserved retirement, Duke!”

“There has always been one phrase when I describe Duke to someone: God broke the mold when he made him,” said 

Patti Marshall, Operations Manager of Hubbard Cincinnati

. “I have never met anyone like him. His generous heart and spirit are on full display no matter who he is talking to.”

“Duke Hamilton is the epitome of what everyone aspires to be getting into radio,” added 

. “First and foremost, a tremendous on-air talent, no ego, a wonderful coworker and, more importantly, a friend to myself and many others at WUBE for years. It cannot be understated the mark he left on this radio station and the many people that have come through our studios and worked with him over the years. The word ‘Legend’ is almost not a strong enough word for what Duke means to us and the station after 42+ years of on-air service and dedication.”

WUBE的汉密尔顿公爵将退役

The popularity of smart speakers continues to grow, with more than one in four Americans owning a device like Alexa, Google Home or Amazon Echo, according to Edison Research.  That’s good news for AM/FM 广播, which makes up the largest percentage of audio listening on smart speakers.  That share of listening has increased from 20% in 2018 to 24% in 2019.  The next closest competition for “share of ear” on smart speakers is Amazon Music, at a distant 15%.

Since Edison started tracking smart speaker ownership in 2017, the number of Americans owning one has more than quadrupled!  The numbers are greatest among Millennials (age 18-34) at 31% and Gen X (35-54) at 38%, key marketing demographics for advertisers.

Where are those users listening?  87% of AM/FM listening on smart speakers takes place at home, with 10% of listening taking place at work.  The majority of that listening takes place between 6am and 3pm, aligning nicely with radio’s traditional dayparts.

The growing popularity of Alexa, Google Home and similar devices makes AM/FM more accessible inside the home and other places, delivering engaged listeners for our advertisers in non-traditional ways.

For any questions or information please contact 

珍鼓励TEDx的观众在任何情况下都去爱

Moms, sisters, wives, daughters — with over 2,197 women in the Tri-State diagnosed with breast cancer each year, chances are you or someone you love has been touched by this disease. Throughout the month of October, Hubbard Cincinnati stations are proud to help support the community that supports us through breast cancer awareness events including Bosom Ball, Pretty in Pink and Making Strides.

On October 1st, Mix 94.9 saluted breast cancer survivors and fighters at our Pretty in Pink Party. One hundred listener-nominated survivors were invited to an uplifting evening of fun, delicious food and a table full of prizes from our event partners.

On October 20th, Q102’s 15th Bosom Ball event celebrated the ones who lost the fight and the ones that survived at the Madison Theater featuring national artists Ingrid Michaelson and Maddie Poppe. The event helped raise over $13,000 for Susan G. Komen for the Cure and the American Cancer Society.

On October 26th, The Big Dave Show emceed the American Cancer Society’s Making Strides Against Breast Cancer Walk at Yeatman’s Cove. We are proud to be a partner in this event each year to help raise money for research and patient services.

Thank you to our partners for your continued support of these events!

哈伯德把小镇涂成粉色!

Jon, Q102 Influencer for Gruelle Dempsey Orthodontics

““广播 is a big part of our media mix. The Hubbard team put together an annual campaign utilizing an on-air DJ to endorse our practice. In 2018 we grew in new patients and starts by 15%. It was well worth the investment as it more than paid for itself. We love our partnership with Q102, and are looking forward to another great year.”  – Jerrod Dempsey, DMD, MS – Gruelle Dempsey Orthodontics

With the saturation of micro-influencers in media, how can you be sure your partner has the following and clout necessary for success?

Studies continuously state that more than 90% of Americans listen to radio each week.  A more recent report now shares that 

 in the nation, surpassing TV and social media. In the report, 84% of survey respondents felt that radio “understands what is important to them.”  80% also state that radio “aligns with their core values.”  And in the Jacobs Media Tech Survey 2019, 59% of listeners say that personalities are the main reason they tune in to radio, with 86% saying the advantage of radio is its local feel.

广播 personalities are a trusted friend who have the ear of their listeners every day. Their ability to personally connect with consumers on-air and online gives them the opportunity to influence their habits and makes them the ideal endorsement partner.  Hubbard Cincinnati has a proven track record with effective influence marketing campaigns. 

 to learn more about our professional team of influencers and how we can help impact sales for you.

最初的社会影响者

During its annual Worldwide Developers Conference, Apple announced that it’s now making it easier to listen to your favorite radio stations just by asking Siri.  “Today we’re introducing live radio so you can ask Siri to play stations from iHeart广播, TuneIn and 广播.com,” a company executive announced on June 3rd. “In fact we have over 100,000 radio stations from all around the world.”

Other announcements were made during the conference, including the introduction of Handoff.  This feature will allow users to start audio on one Apple device, then transfer to another device with a tap.  With Handoff, you’ll be able to listen to a live radio stream on your iPhone then continue to listen at home or in the office with the Apple HomePod speaker.

You can read more about this announcement and other Apple updates at 

苹果让收听广播变得更容易

First broadcasting in 1920 making it the oldest electronic medium, 广播 has the highest reach of adults in America reaching 92% each week. That figure has remained consistent even in a world of numerous audio choices. Compare that to television, which has continued to lose viewers throughout the years, as more and more adults “cut the cord” and tune into other video choices. TV’s weekly reach dropped 86% in the past year.

Recent studies illustrate why radio continues to be relevant in listeners’ lives. It’s a top choice for local news and a leading medium for teens and young adults to discover new music, connecting with listeners of all walks of life.

节奏还在继续

ALDEAN’S CONCERT AT RIVERBEND HIGHLIGHTS YEARLONG CELEBRATION

WUBE-FM (Cincinnati’s Country … B-105) celebrates its 50th birthday today. The station began playing Country Music in the Tri-State on April 1, 1969. Through several ownerships, it has never strayed from the format.

The first song ever played was “I’m Moving On” by Hank Snow. Since that tune, countless other Country Music stars – from Johnny Cash to Jason Aldean – have graced the playlist. Songs from the past five decades will fill the airwaves today to mark the occasion.

Jason Aldean announced this morning on The Big Dave Show

 on the bill, is Northern Kentucky native and Academy of Country Music (ACM) nominated, 

. Carly grew up listening to B-105 and dreamed of one day being played on the station and performing on Riverbend’s stage. It’s two birthday wishes come true. 

Tickets go on sale Friday, April 5 at 10:00 a.m. through Riverbend.org

Listen to Jason Aldean’s phone call to The Big Dave Show …

In addition to the City of Cincinnati’s Mayor, John Cranley proclaiming today as 

, the station has also been honored many times in its existence. WUBE’s trophy case houses two Crystal 奖 from the National Association of Broadcasters (NAB) recognizing its community service efforts; five Country Music Association (CMA) Station of the Year awards; one ACM Station of the Year award; and one NAB Marconi award for Country Station of the Year. WUBE DJs through the years have been feted with four CMA Personality of the Year awards and four ACM Personality of the Year awards. In all, WUBE or its on-air hosts have been nominated nationally over 40 times.

WUBE转大5-0!

From left: Chelsie, Stattman, Big Dave, Ashley

Beginning Monday, March 18, Ashley Dawn joins The Big Dave Show. Wanting to go into media since high school, the NKU grad and Kentucky native brings even more fun and spunky personality to mornings on WUBE.

In 2016, Ashley first started as a part-time Promotions Assistant before doing weekend on-air work on B-105. She then moved into a full-time position as a Hubbard Cincinnati Sales Support Specialist. Outside of the radio station’s walls, she loves clothes, hanging out with friends, exploring Cincinnati’s night life and trying out new gyms in the Tri-State.

“My whole life I have gotten in trouble for talking and now they give me a microphone,” said Ashley. “Dreams do come true!”

“Her excitement and enthusiasm are infectious,” adds Grover Collins, WUBE Program Director. “Like the rest of the team, I’m very excited for the next evolution of The Big Dave Show!”

“The Big Dave Show has been extremely successful,” said Mike Fredrick, Hubbard Cincinnati Vice President / Market Manager. “Adding Ashley’s energy and upbeat personality to the team kicks it up a notch – BIG time. We look forward to achieving even greater heights in WUBE mornings.”

大戴夫的表演越来越大

广播 reaches nearly 3 billion people worldwide, who listen an average of 90 minutes each day.

  This statistic comes from Deloitte Global’s recent study on “Technology, Media, and Telecommunications Predictions 2019.” In the section on “

,” Deloitte reports on radio’s ubiquitous reach and growing revenue, both globally and in the U.S.

Deloitte predicts that radio revenue will reach $40 billion worldwide in 2019, up 1% from the previous year.  The United States represents over half of that global radio revenue.  Why is that?  The country’s share of advertising dollars can be attributed to its consistent reach among adults; 94% weekly in 2018, nearly the same as in 2001 when the iPod was introduced.  Advertisers are drawn not only to the mass reach of 广播, but also to the quality of their listeners.  U.S. radio listeners are more likely to be employed, educated and have higher incomes.  广播 is also predicted to continue to perform well among younger demographics, with 90% of U.S. adults 18-34 listening to radio each week.

the obvious implication of all of the aforementioned aspects is that radio is not going away, and it should be a big part of the ad mix for those buying advertising

全球研究显示无线电的影响力 & 收入有弹性

Media Monitors recently released their top advertisers of 2018, and surprisingly, Procter & Gamble was the fifth highest advertiser on AM/FM 广播.  Greater detail shows that the number of P&G’s radio ads grew each quarter of 2018, tripling its number of ads from first to fourth quarter.

Why is the consumer goods giant turning to 广播 more and more?  The reason can be traced back to a conversation with P&G executive John Fix during a 2017 radio conference: “[P&G and] other CPG giants have grown frustrated by narrow digital-ad targeting. P&G wants to speak to everyone, not a narrow target. 

P&G wants to reach as much of America as it can, once a week

radio seemed to be an option. You saw 93% of households are listening to radio.

 That’s the scale I need for my brands to reach the people that buy them.”

Another key point to note is that during this increase in radio ad spending, P&G’s net sales and profits have also increased.  In January, Procter & Gamble posted a profit of $3.19 billion for the second quarter of their 2018-2019 fiscal year, up 28 percent from the same quarter the previous year.  Procter & Gamble shares have also hit an all-time high, trading at over $97 on the NYSE on February 1.

What does this mean for the future of P&G’s radio advertising?  One analyst from Media Monitors predicts that P&G could be the top radio advertiser in 2019.

为什么P&G转向广播

With more ways to listen than ever before, audio consumption continues to grow.  But even with increased listening options, 广播 consistently touts the largest reach, delivering 92% of all adults in the U.S.

Access and convenience are key factors that determine what people listen to throughout the day.  广播’s reach is closely tied to traditional work hours, with time spent listening at its highest between 7am and 5pm.  This ease of use and ubiquity, especially at work, help radio to continue to dominate audio choices.

“广播’s got that tonnage, it’s got that mass audience, it’s available, easy to reach and free,” Nielsen Audio VP of Audience Insights Jon Miller tells 

Daily time spent listening to 广播 has also remained unchanged, with the average adult listening one hour and 45 minutes each day.

“It’s remarkably stable, just like the cume,” Miller says. “Regardless of all the different ways to listen to audio, most Americans are still checking in with radio in some way, shape or form every week. It’s built into our lives. Despite all the changes that are occurring and will continue to occur, radio is still a big part of everyone’s media diet.”

 shares more insights into our listening choices today.

无线电提供一致性 & 达到

 from Nielsen and the Southern California Broadcasters Association reveals that adults who are in the market for a vehicle are 

 more likely to make a purchase at a dealership after hearing their ad on the radio.

The study also shows that radio influences other aspects of the customer journey, driving listeners to websites for information on models and dealerships.  

 for more information or visited a specific dealership’s site after hearing a radio ad.

A deeper look during the study illustrated how the right 广播 creative changed the perception of dealerships and helped them to stand out among the competition.  Over half of all listeners and three-fourths of auto buyers felt that the radio spots they heard “made me think the dealer was really different.”  78% of auto buyers who heard the dealer’s 广播 ad felt that the dealer had a “great selection,” 72% said the dealer offered a “competitive price” and 70% felt the dealership was “one you could trust.”

“If you’re in the market for a vehicle, radio makes your intention and consideration and your opinion jump even higher,” says Thom Callahan, President of SCBA.

无线电驱动汽车买家到经销商网站和展厅

WUBE-FM received a phone call from Jason Aldean this morning, who informed The Big Dave Show that WUBE won Country Music Association’s Station of the Year – Large Market Category.

http://b105.com/wp-content/uploads/2018/10/Keeper-18-B105-Jason-Aldean-Calls-Us-for-CMA-Win.mp3

The station has received a nomination for this award 15 out of the last 20 years. B-105 also won the award in 1998, 2009, 2012 and 2016.

Touted as “Country Music’s Biggest Night,” the 52nd Annual 

 will be broadcast live from Nashville on Wednesday, November 14, 2018.

 are among the most prestigious awards given out in the field of Country 广播. The judging process involves more than 40 distinguished broadcasting professionals, who represent all market sizes and regions of the United States.

Judging was based on the overall sound of the station; community participation; ratings; the station’s impact on the country music industry nationally and locally; staff participation in local and national country events and organizations; and awards or accolades received by the station during the eligibility period.

“The entire WUBE staff is very humbled and honored with this award,” said Mike Fredrick, Vice President / Market Manager of Hubbard Cincinnati. “Our goal every day of the year is to entertain our listeners. This is wonderful recognition for everyone’s hard work!”

“I am so proud of this staff!” added Patti Marshall, Operations Manager of Hubbard Cincinnati. “This award represent the passion they all have for country music and our listeners.”

“It’s a tremendous honor to be recognized for this award from the Country Music Association,” said Grover Collins, WUBE Program Director. “This is truly a team win!”

WUBE荣获乡村音乐协会年度最佳电台奖

Amanda Valentine, the co-host of B-105’s afternoon show, is getting national attention in recent days. Her 117-pound weight loss journey was recently featured in 

. She openly discusses the turning point toward weight loss and living a healthier lifestyle.

Amanda is passionate about healthy living and recently attended the Kroger Wellness Your Way Festival. While there, during a Q&A with P90X founder Tony Horton, she raised her hand and asked if she could arm wrestle him. He agreed, and a version of this photo was picked up across several media outlets, including 

Listen to Amanda’s real-life tips and tricks in her daily Pound This Podcast about losing weight, maintaining a healthy lifestyle, fitness, and nutrition from a girl that’s been through it all. Follow along on 

You can also follow @youcanpoundthis on 

B-105的阿曼达·瓦伦丁在《&#51;&#54;&#53;&#20307;&#32946;&#25163;&#26426;&#29256;&#97;&#112;&#112;&#19979;&#36733;》女性健康杂志上亮相

That’s a quote from eMarketer senior analyst Marcus Johnson during the most recent 

Analysts see that 广播 ad spending has been growing since 2015 and will continue to grow over the next few years.  What makes radio so resilient?  The number of radio listeners continues to grow year in and year out, reaching over 90% of the U.S. population.

Much of radio’s listening occurs in the car and commute times have remained unchanged.

“People are still driving to work, they’re still going to listen to 广播,” says analyst Eric Hagstrom   “广播 still has a ton of local ad spend because they really reach those local audiences.”

Although newer car models feature digital audio alternatives, the average age of a car on the roads in the U.S. is increasing to 12.1 years.  “We’ve not seen a lot of the digital streaming market be able to infiltrate the car as of yet,” Johnson states.  “So, radio is very resilient.”

“无线电很有弹性”

WUBE-FM (Cincinnati’s Country … B-105) is nominated again for Country Music Association’s Station of the Year—Large Market Category. The station has received a nomination for this award 15 out of the last 22 years. B-105 won the award in 1998, 2009, 2012 and 2016.

The CMA Broadcast 奖 are among the most prestigious awards given out in the field of country radio. The judging process involves more than 40 distinguished broadcasting professionals, who represent all market sizes and regions of the United States.

“The entire WUBE staff is very grateful for these nominations,” said Grover Collins, WUBE Program Director. “Our goal every day of the year is to entertain our listeners. This is wonderful recognition for everyone’s hard work!”

Touted as “Country Music’s Biggest Night,” the 52cnd Annual CMA 奖 Show will be broadcast live from Nashville on Wednesday, November 14, 2018.

This comes on the heels of B-105’s nomination for a Marconi Award from the National Association of Broadcasters. Winners for the Marconi will be announced September 27, 2018, at the NAB Convention in Orlando, FL.

“Next year marks the 50th anniversary of WUBE, and these two nominations illustrate the pride and dedication it takes to sustain almost half a century of service to the Greater Cincinnati community,” says Market Manger/Vice President Mike Fredrick.

B-105获得CMA无线电奖提名

B-105 nominated for Large Market CMA Station of the Year

What differentiates 广播 from other media for advertisers and agencies? The 广播 广告 Bureau asked top executives in marketing why “广播事务.”

Their answers tell the story of why radio continues to be the top reach medium. 广播 connects with local communities through local talent in a natural way.

“People who are truly connected with the community, know about weather, know about traffic, know about the music genres, know about political stuff that’s going on. No other medium really can do that and have that connection with the people on a very regular and personal and intimate basis.”

“It’s habitual, people don’t even think about it. 广播 is your companion.”

广播 delivers ROI, connects to the community and creates personal relationships.

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